With Facebook, targeting customers relevant to your business is easy, and super affordable compared to other cost-per-click platforms. Let us show you how we can increase your visibility and leads using the world’s number one social media network.
"Very knowledgable staff! Excellent ideas for today's ever changing marketing environment."-Chad Smallwood, State Farm Agent
Facebook allows you to target your ads to the people who are most likely to want your product or service. While Facebook advertising hits potential customers higher in the sales funnel than intent-based advertising platforms like AdWords, if you target the right audience, Facebook ads are much more cost effective than other high-funnel marketing channels.
Taking advantage of that platform, however, can be a difficult challenge. To succeed on Facebook, advertisers need to understand how to drive user engagement and effectively use audience targeting to get the most out of their advertising budget. At Indiview Media, we know how to create the right strategies to increase revenue for your company.
Results begin with expert management.
Target the Right Audience
We can offer audience targeting by location, demographic, interest, behavior, look-alike audiences, and re-targeting.
Deliver the Right Message
We offer all ad types including individual, carousel, and app downloads; also Facebook lead ads, dynamic products, Instagram ads, and custom images.
Drive Real Results
Track your ads with ad & audience testing, ongoing optimization & strategy, weekly performance reviews, and monthly Facebook analytics reviews.
Targeting the Right Audience
Facebook allows you numerous way to target your ads. At the very basic level, targeting audiences using categories like age, gender or interest can produce good results, but to really get yield the highest return out of your campaigns, it is always best to create custom audiences based on which types of users create the most profit for your business.
There are a couple of advantages to create custom audiences.
Firstly, a custom audience allows you to effectively turn Facebook and Instagram into a retargeting platform. This is an excellent way to reinforce your message.
Secondly, you can use your custom audience to create a “lookalike” audience that targets users with similar profile characteristics to the your custom audience. A “lookalike” campaign can be an effective way to recognize and attract traffic with higher conversion potential.
To speed up the custom audience building process, you can upload a list of your leads or customer email addresses. There are a couple of advantages to this sort of database marketing.
Creating a custom audience requires continuous effort and optimization; however, as you begin to profile your ideal customer, you create the opportunity to achieve greater results.
Optimizing Your Facebook Campaigns
In addition to targeting the correct audience, it’s paramount to set your campaigns up for success. This requires on-going testing.
The general rule of thumb is that it’s best to have an assortment of ads and promoted content. Often, the unexpected will resonate with your audience more than you anticipated. That is why it is important to continue and test different ads until you developed a feel for what really works and what doesn’t.
It is also imperative that your landing pages are optimized for conversions as efficiently as possible. Simply getting traffic to your site isn’t enough. Creating a consistent experience is require to compel your prospective customer to take action to convert.
The key to really turning a profit from a Facebook campaign is identifying what works best for your target audience and this requires testing.
The Indiview Difference
Facebook Advertising is not a “set it and forget it” platform. Ads become stale and users become bored. If you want the most out of your advertising, you need to continue to evolve along side Facebook’s dynamic, continuously evolving landscape.
At Indiview Media, we monitor our client’s campaigns on a weekly basis, continuously optimizing their ads and campaigns to achieve the highest return on their investment.
Contact an Account Executive today to begin capitalizing on the scale and potential of Facebook advertising.